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Spruik Photography : Commercial Photography + Graphic Design
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OceanBlue Living - Mini Project

10/23/2014

6 Comments

 
http://www.oceanblueliving.com.au
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This was a fun little project. 

OceanBlue Living manufacture metal decorative screens, letter boxes, light boxes etc, etc, etc.

They came to me with an urgent request. We needed a new image which showed off their product for an ad, and it needed to be ready in 2 business days. In the beginning we had no idea what the image was to be about. 

After a quick discussion we decided what our target market really wanted to see was the product in situ. However instead of annoying past customers with an urgent request for a photo, we decided better to get some royalty free images and superimpose an image of a product taken in the show room.

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Step 1. Take a shot of the product, cut it out and clean up any unwanted shadows and highlights.

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Step 2. Insert it into image, create drop shadows to give a bit more depth perception, then grade light and colour across the product so it sits in the location better.

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Step 3. (Optional) Crop so that the image is more about the product, whilst still leaving enough room around the product for context.

6 Comments

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